When Just Eat was first formed in 2001 by a group of guys from Denmark, instead of just creating a new company they basically created a new online channel for takeaway food.
By simply introducing a new way of bringing a greater selection and accessibility to the takeaway industry, Just Eat has essentially remodelled how restaurants around the world do business with their customers.
Just Eat’s website enables customers with instant access to an overview of menus from over 30,000 restaurants. According to Leigh Phillipson Just Eat’s international sales director, in order to almost guarantee a great meal for a great price, the customers can read reviews for their favourite type of cuisine.
With over 1000 employees and bases in 13 countries, Just Eat has expanded and increase in the space of just 10 years. The more the company grew the more complex they became in terms of reporting, lead generation and collaboration.
Thanks to SalesForce, Just Eat was able ditch its spreadsheets and other time consuming process with instead a more open ended and collective way of doing things.“We’ve decreased paperwork and increased efficiency. For example, reporting is completely automated, saving managers several hours a week,” explains Giorgio Ponticelli, Director for Group Business Development at JUST EAT.
According to Phillipson, the time usually taken to bring a new restaurant online has been halved thanks to sales teams new ability to access Sales Cloud through Smartphone devices and tablets.“The sales teams no longer have to use a computer or laptop to log information. They can on-board a customer right there and then,” says Phillipson.
Collaboration Made Easy
Thanks to Chatter, Just Eat is able to interface its worldly divided sales force. This has enabled the company to maintain its unique culture by encouraging the sharing of ideas via Chatter.
“The JUST EAT jam is fundamental to the success of the company. It defines how we work and our entrepreneurial spirit,” comments Ponticelli. “A culture can often become diluted as a company grows but Chatter has helped to keep our original values and vision alive across the Group.”
It is also necessary for Just Eat to make sure that it stays in touch with its customer base as it expands with up to 1.8 million Facebook fans and eight million registered users.
“We need to sign up the restaurants that our customers want to order from, which means we must be socially aware,” explains Phillipson. “Salesforce has helped us balance quality with quantity by giving us better visibility of the most popular restaurants across our network.”
With up to 700 million a year being generated for its partner restaurants, Just Eat has become the leader and innovator of online takeway ordering but since only a small percent of orders are still made online, there is still a massive market potential.